Kris de Leon's Blog

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How many times have you cringed after receiving a message from someone you just connected with immediately pitching his or her opportunity? We’ve all heard them tell you that they have the best compensation plan, they’re going to be the next billion-dollar company, and that their juice, lotion or potion is the cure for cancer. They even create a sense of urgency by telling you that if you don’t sign up by midnight, you’ll lose out on a once in a lifetime opportunity. Sound familiar?

Like most of you, I get annoyed when people start pitching the opportunity from the get-go without even finding out more about me, what my needs are, and how things are going. This is a sure-fire way to lose any credibility you have with your new contact. So for those who are new to using social media as a way to start building relationships with strangers, here are the steps I recommend.

Step One: Join a group where you think your prospects might be members. There are dozens of groups on Linked In, and probably hundreds, if not thousands of groups on Facebook, related to network marketing. If you’re using Facebook, you could join Fan Pages of industry icons, such as Mike Dillard and Robert Kiyosaki, where you’ll find a few thousand like minded individuals who are members of those fan pages.

Step Two: On Facebook, send a friend request, and write a short message why you want to connect, such as “I noticed that we’re both fans of Mike Dillard, so I thought I’d reach out and ask if you are interested in connecting to exchange ideas.” If you are connecting on Linked In, I suggest sending them a message first and asking for their permission to connect. If you send invitations right away, and you receive a number of “Don’t know” responses, Linked In may block your ability to send invitations directly.

Step Three: After they approve your request, send your new contact a message telling them “Thanks for adding me, and looking forward to sharing ideas with you.” That’s when you can start getting to know them. You can ask them what they do, how long they have been doing it, and/or how their job situation has been affected by the economic crisis. You get the picture. Offer to help them in anyway you could. You could ask them what their goals are for the year, and offer to help them achieve those goals. This is when you start the relationship building process. Offer to chat with them by phone or Skype and start getting to know your contact.

The overall key is to build relationships and trust with your new contact. This takes time, but eventually they will get to like you and consider you as a trusted advisor. Give them advice and suggestions whenever it’s appropriate. Once they start feeling your excitement and energy, there may come a time when they start asking you about your business. This is probably an appropriate time to talk about your opportunity, and hopefully, they join your business because they really enjoy working with you.

If you are struggling with leads and have no marketing budget, learn how to use Facebook as a marketing tool, and start generating 10-30+ leads per day. Sign up for Facebook training.

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I will never forget the morning of Dec 30, 2010. I checked my e-mail, and I received a message from one of the affiliate programs that said, “Congratulations, you just made your first commission.” I immediately did a victory dance in front of my computer, and proved to myself that Internet marketing really works.

I knew that one of the biggest problems network marketers face is generating quality leads. I saw an ad about the MLM Lead Systems Pro, and heard good reviews on it, so I decided to give it a try. I followed their instructions closely, and set up my web page and blog, and signed up for the affiliate programs. I did what the trainers/mentors said by promoting my site throughout the Internet, including social networks, article directories, and blogging. I didn’t see a great deal of results in the beginning, so self-doubt started to take over. But I kept the words of my mentors in my mind of not giving up, and just continued following what they said. I was posting value added content in Facebook, Linked In, and a few of the article directories. The main aim was to get the reader directed to my blog.

Soon enough, I drove enough traffic to my blog, and someone happened to click on one of the affiliate links on my blog, and that person ended up purchasing that program. That’s when I got the email that said “Congratulations!!” The rest is history.

My advice to people who are just starting Internet marketing – find yourself a good mentor who has achieved the results you want, follow what he/she says, and then implement it. Keep at it, and never give it. It may take a while, but very much worth it.

P.S. If you want access to the same mentors who helped me with getting up and running, sign up at MLM Success Blueprint.

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As many of us begin our adventures in network marketing with a limited budget, I’m sure we are thinking, “Where can I advertise my home business for free?”  This was a major thought going through my mind when I started my home business, especially since I had such a limited marketing budget.

My mentors recommended studying the works of people like Mike Dillard, who is an advocate on the law of attraction. I learned that instead of promoting my home business, I should focus instead on building up my personal brand and developing relationships with people by adding value and finding solutions to their problems. People do business with people, and if you want to attract them to your business, you need to first establish rapport and credibility with your prospects. So I had to change my thinking from “Where can I advertise my home business for free?” to thinking “Where can I brand myself for free?”

Here are two great places to start if you want to build up your personal brand, where you can attract people to you and eventually your business. I’ve included tips on how to best get started and make the most use of this.

Facebook – After creating your profile, I suggest joining groups where you think your prospects might be members. For example, if you are in the network marketing business, do a search on network marketing, and join one of the many groups that appear on your search.

Once you join, you can connect with members by sending a friend request. I suggest writing a brief message to them, saying something like “Hi (first name), we belong to the same group, and I’m interested in connecting with you to share ideas, exchange information, and see how I can help you.” However, do not, I repeat, do not pitch your business to people you are interested in connecting. When they accept your friend request, spend time getting to know that new friend by asking them about what they do, how their business is going, etc. Over time, you will understand their needs in greater detail, and eventually get to the point where you can offer a solution that your business provides.

Linked In – You can use a similar approach like Facebook. Join a few groups that are specific to your industry and market. Connect with people in the group by sending them a private message first using the example above. Add them to your network once you have their permission. Then ask your new connections how they are doing and find out if there are any problems or difficulties they are encountering in their business. Until you have established a relationship with that contact and fully understand their needs, do not pitch your business.

Also take a look at the group discussions and make comments on the article. If you like the article, feel free to connect with the author and establish a relationship from there.

There are also other ways to brand yourself for free online, but Facebook and Linked In are great places to start. Make connections with people, and find out what their needs truly are. People will be attracted to you, and you can eventually lead them to your business. But before you even start this, make sure to brainwash yourself with the notion of never pitching your business without getting to know your new contacts first.

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After exploring options on how I can generate additional income, I decided to join the world of network marketing. During my first training meeting a week ago, I was taught the traditional method of recruiting new sponsors like talking to my friends and family, and making a list of 100 warm contacts.  With my previous recruitment background, I’m quite comfortable with this method, but I knew that I would eventually run out of warm contacts.

I knew that online marketing was an effective method to expand my network beyond what traditional or old school methods could accomplish. I researched a few low cost lead generation programs, and I managed to find an effective one through a referral. Through this program, I learned the value of attraction marketing. You have to build relationships with network marketers and add value in any way you can, instead of trying to sell a program to them. I knew I would struggle at some point generating leads, so I decided to sign up for this lead generation program and receive training early on.

Within a few days, I learned so many ways on how to market myself, from content/article marketing, social media, blogging and video marketing. Although it was a low cost lead generation program, I found value right away as measured by my increased marketing knowledge. I probably would have spent a few thousand dollars at my local college if I enrolled in a similar program and gained the same amount of knowledge and skills. By implementing the techniques they described, I was able to generate close to 10 leads within a few days, and this is with no network marketing or online marketing experience. I know this number will grow exponentially over the next few weeks if I continue using the techniques.

I will continue using this program, and report on my progress to let you know how it goes. I’m lucky enough to have a good company with strong field leadership and mentorship. All I need to do is cast my net as wide as possible, build relationships with people, offer advice, and in time, after I have gained their trust, introduce them to my primary opportunity. The rest will take care of itself.

I know this low cost lead generation program will help me reach my goals, and put me ahead of the game. The best thing is that my mind is programmed to think “how can I add value to people”, or help in any way without expecting anything in return. Hope you can join me on this journey as I become more involved in network marketing.

For training on how you can reach a level where you are getting 50+ leads a day, check out MLM Lead King and sign up to get your free trial training.

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